Privacy Policy - Ethniglam

  • Effective Date: 01/01/2025
  • Brand: EthniGlam (Owned by SGOC Global)
  • Registered Address: #2, Patel Muniyappa Layout, Hebbal, Bangalore, India - 560032
  • Contact: info@ethniglam.com | +91 98454 24448

At EthniGlam, we are committed to safeguarding your personal information and ensuring transparency in how we collect, use, store, protect, and share your data. This Privacy Policy explains your rights, how we operate, and how we comply with GDPR, Indian IT Act (2000), and global data protection norms.

1. Information We Collect

We may collect the following information when you use our website or purchase from us:

1.1 Personal Identifiable Information (PII)
  • Full name
  • Email address
  • Mobile number
  • Date of birth (if shared voluntarily)
  • Billing and shipping address
1.2 Payment Information
  • We do not store card details or UPI information.
  • Payments are processed via secure PCI-DSS-compliant gateways.
1.3 Technical & Device Information

Automatically collected through cookies and analytics tools:

  • IP address
  • Browser type and version
  • Device type (mobile, laptop, tablet)
  • Operating system
  • Referring URLs
  • Time spent on pages, clicks, scrolls
1.4 Behavioral & Marketing Data
  • Products viewed
  • Wishlists
  • Cart behavior
  • Purchase history
  • Responses to promotions or campaigns
1.5 Communication Records

Emails, chats, WhatsApp conversations with customer support, Feedback and reviews

2. How We Use Your Information

Your information is used strictly for legitimate business purposes, including:

2.1 Order Fulfillment
  • Processing payments
  • Shipping and delivery
  • Order confirmations and updates
2.2 Customer Support
  • Responding to inquiries
  • Resolving complaints
  • After-sales service
2.3 Marketing & Personalization (Only with your explicit consent)
  • Sending offers, new collection updates
  • Personalized recommendations
  • Abandoned cart reminders
2.4 Legal & Security Purposes
  • Fraud detection
  • Investigating suspicious activity
  • Compliance with Indian law, GST regulations

3. Legal Basis For Data Processing (Gdpr)

We process your data under the following principles:

  • Consent - for marketing or newsletter
  • Contractual necessity - to complete purchases
  • Legitimate interest - for analytics, business optimization
  • Legal obligation - tax, compliance, dispute resolution

4. Data Sharing & Third Parties

We do not sell or trade your data. We only share with:

  • Logistics partners (for delivery)
  • Payment processors
  • IT hosting providers
  • Customer support tools
  • Fraud-prevention systems

All third parties operate under confidentiality agreements and strict data protection norms.

5. Data Storage, Retention &Amp; Security

  • Data is stored on encrypted servers.
  • Firewalls, SSL encryption, and secure backup systems are used.
  • Access is strictly restricted to authorized personnel.
  • We retain data only as long as necessary (legal, tax, and operational requirements).

6. Your Rights Under Gdpr & Indian Law

You may request:

  • Access to your data
  • Correction of inaccurate details
  • Deletion (“Right to be forgotten”)
  • Restrictions on data processing
  • Objection to marketing
  • Data portability

Requests can be made at info@ethniglam.com.

7. Cookies Policy

We use cookies to:

  • Improve user experience
  • Analyze traffic
  • Show personalized recommendations
  • Enable essential site functions
  • Users may disable cookies via browser settings but some features may not work.

8. Minor'S Privacy

We do not knowingly collect data from individuals under 18.

9. Policy Updates

This policy may be revised periodically. Updated versions will be posted with a new “Effective Date”.

10. Governing Law & Disputes

All privacy-related disputes shall be governed by the laws of India and subject to the exclusive jurisdiction of Bangalore courts.

For concerns:

  • Mail : info@ethniglam.com
  • Contact : +91 98454 24448